Builds on business fundamentals, Marketing is for creative, strategically minded business-people. Focuses include consumer behaviour, perceptions, personas; messaging; communications; branding and interpreting complex data. Immerse yourself in the world of marketing and become a specialist by building on business fundamentals learnt in your previous studies or professional life. In our MSc Marketing, you will scrutinise consumer behaviour. You will examine the concept of customer experience and use tools to implement effective social media campaigns. You will join practical, real-life projects, supported by global and local companies, including Procter & Gamble and Starschema, in partnership with Corvinus. You will benefit from studying unique and contemporary modules, such as Design and Identity, Marketing Engineering and Digital Marketing, which will enrich your professional outlook and allow you to unleash your full potential as a marketing and media specialist. You will be assigned more leading-edge, practical tasks and study topics, such as data visualisation and Big Data. As a graduate you will conquer positions in media, global business and online marketing in sectors like FMCG (fast-moving consumer goods), IT/telecommunications, media and more. You could excel working for an SME (small and medium enterprise), NGO (non-governmental organisation), MNC (multi-national company) – public or private sectors, anywhere in the world – we will show you how! You will have a firm grasp of organisations and processes to realise customer orientation. You will interpret and apply theories that explain consumer choice and the social role of consumption. For admission onto the MSc Marketing programme, you will typically hold a business, marketing or communications-related degree. We accept applicants from other academic backgrounds who meet the compulsory credit requirements stated above.
Full bachelor degree. Must meet minimum credit requirements.
