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Marketing

Insitution:Széchenyi István University
Faculty:Kautz Gyula Faculty of Business and Economics
Course / programme name:Marketing
Branch of Science:Economic Science
Level of studies:Master
Qualification:Economist in Marketing
Language of instruction:English
Duration of the course / programme:4 semesters semesters
Location/city of the course:Győr
Study in Hungary link:http://studyinhungary.hu/institution/szechenyi-istvan-university-96.html
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The objective of the programme is to provide students with an understanding of both Hungarian and international marketing processes, to acquaint them with actual business challenges and potential solutions (through regular professional visits), to offer insight into institutional structures (through the involvement of external lecturers), to provide them with routine analysis (through the inclusion of a significant number of practical sessions and research tasks), and to equip them with effective communication skills in foreign languages. The objective is to facilitate the development of skills through a combination of theoretical and practical education, encouraging training on an individual basis and utilising lecturer-student collaboration within the tutorial system. This approach enables students to become proficient in undertaking analytical tasks independently, enhancing the precision of their decision-making processes and equipping them with the capacity to navigate local and regional conflicts by gaining insight into the complexities and dynamics of societal structures.


An authorized copy of a BSc degree from any higher education institution alreadycompleted that is relevant to your application.
Language requirements:
One of the following indications of English-language proficiency: (a) TOEFL IBT test score of 66, or PBT score 513, (b) Cambridge First Certificate ",B",, (c) IELTS score of 5.5 (d) any official certificate equal to the above mentioned
Entrance examination:Yes
Entrance type:Written
Minimum level of language proficiency (oral):C1
Minimum level of language proficiency (written):C1
Place of examination:Online

Admission to the program is organized through the annual admission process. The programmes on offer are announced by the programme management. The University laws and regulations outline the requirements for admission.University students writing their final exam after the application deadline must enclose a copy of their transcripts with the application form. The admission of these students is conditional.Admission process includes two processes:- language tests (written)- professional admission test (written)The secretary of the programme will notify the candidates about the exact date and time of the admission tests.The admission test includes two separate parts: one to check language competence, and another one to check the professional background of the applicant. Only those applicants whose admission test is borderline will be requested to take part in an interview. The admission interviews are free-flowing conversations, a forum where the applicants can defend and clarify their views and convince committee members about the validity of their application.In its evaluation, the committee considers the following categories: prior education/experience, language competence, BSc degree and its class, recommendations, motivation (explaining why the applicant wants to enrol in this programme.)The candidates will be ranked by the Admission Committee and the head of the programme will make the final acceptance/rejection decisions.
Contact person name:Ms Réka Kiss-Leizer
Contact person job position:Study administrator
Contact e-mail:kissleizer.reka@sze.hu
Contact website:https://admissions.sze.hu/-study
Contact person name:Ms Réka Kiss-Leizer
Contact person job position:Study administrator
Contact e-mail:kissleizer.reka@sze.hu
Contact website:https://admissions.sze.hu/-study
Contact person name:Ms Réka Kiss-Leizer
Contact person job position:Study administrator
Contact e-mail:kissleizer.reka@sze.hu
Contact website:https://admissions.sze.hu/-study
Availability of preparatory year in the Stipendium Hungaricum programme:No
Availability of specialisation year in the Stipendium Hungaricum programme:No
Min. students3
Max. students20
Availability of preparatory year in the Diaspora Scholarship programme:No
Availability of specialisation year in the Diaspora Scholarship programme:No
Min. students1
Max. students3