The data revolution is creating a need for data analytics in a wide variety of fields. We have developed our program in response to this need.Our goal is to train data analysts who can contribute to data-driven decision making in business/industry, public administration, or social research.
Our students will be able to analyze large databases, be familiar with statistical solutions for survey-based research, and conduct online research and web analytics in scientific, governmental, and business applications. They will have knowledge of network analysis, natural language processing, be familiar with the basics of machine learning, be prepared to implement analytic solutions in R and Python, and know the basics of data analysis infrastructure (SQL, Git, and other tools). We will also provide the mathematical foundation that is essential for a deep understanding of methods and for lifelong learning.
The program also provides students with practical knowledge that introduces them to the entire process of data analytics (project management, data collection, data visualization, business communication). The program is recommended for applicants seeking a complex program that is flexible while providing a solid foundation in data analytics.
Applicants must have a BA/BBA degree in any of the following fields: Social Studies, Sociology, Applied Economics, Economic and Financial Mathematical Analysis, Commerce and Marketing.
In the case of other bachelor’s degrees: individual consideration.
If the BA degree does not meet all the necessary requirements, the applicant may be required to complete additional credits in the relevant fields during their first year of study to fulfill these requirements upon acceptance.
Entrance examination:
Yes
Entrance type:
Oral
Minimum level of language proficiency (oral):
B2
Minimum level of language proficiency (written):
B2
Place of examination:
Online
Entrance examination and selection process: The applications are examined by the Admission Board and applicants are notified of the outcome of the selection in the online application system in June. Admission letters are sent out in the online application system until the end of June.
Type of entrance examination: oral
Place of entrance examination: MS Teams
Further details of the entrance exam:
During the exam, applicants will have a discussion on one of the topics listed below. The topics are based on Freedman, D. - Pisani, R. - Purves, R.: Statistics, 4th edition. W. W. Norton & Company, 2007 (or later edition). After each topic the corresponding parts of the Freedman et al. book are listed.
Experiments and observational studies (Freedman Part I.)
Probability: independence, product rule, addition rule, conditional probability (Freedman Part IV.)
Statistical inference: point estimate, confidence interval, why inference is useful, what has an effect on the confidence interval (Freedman Part V. and VII.)
Null hypothesis significance testing: why is it useful, null- and alternative hypothesis, significance level, one- and two-sided tests (Freedman Part VIII.)
Z-test, t-test: when are these applied, what is the difference between one- and two-sample (independent samples) tests (Freedman Part VIII.)
Chi-square tests: when are these used, what are the assumptions (Freedman Part VIII.)
Correlation: what is it used for, what are the assumptions, how to use it (Freedman Part III.)
Regression: what is it used for, what are the assumptions, how to use it (Freedman Part III.)
Reliability and validity: what do these mean, what factors influence these (Freedman Part I. and VI.)
Sampling: simple random sampling, stratified sampling, two-stage sampling, sampling design and validity, why use two-stage sampling, what is representativity (Freedman Part VI.)
Further details of selection and evaluation:
The ranking is based on the results of the entrance exam.
Applicants with a full application package will be notified about the exact time and date of application interviews conducted via Ms Teams. Applicants are responsible for having technically suitable conditions for the interview from their side.
Applicants may receive points for the entrance exam on a scale from 0 – 100 points. Applicants who do not receive at least 56 points, will not be considered for admission.